Two Brands.
One Standard.

Souls with a cushioned massage footbed.
Waves in 100% natural rubber. Designed to look as good as they feel.

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Introducing Souls.
Designed for all day comfort.

A cushioned massage footbed that actively works with your body —
stimulating pressure points and promoting natural movement with every step.

The textured sole gently massages as you walk, helping to relieve tension and improve circulation, while moulding to your feet over time for a personalised fit.

Available in two levels of intensity — the original for a more pronounced massage, or the comfort range for a more subtle underfoot feel.

Made from natural rubber and responsibly produced materials.

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Pair of blue and yellow flip-flops on a sandy beach during sunset, with ocean waves and a tree-covered hillside in the background.

Introducing Waves
Simple by design.

Crafted from 100% natural rubber — not plastic.
Vegan. Biodegradable. Better for the planet.

Soft underfoot and naturally flexible, Waves are designed to mould to your feet over time, delivering comfort that lasts beyond a single summer.

Thoughtfully made using ethically sourced materials, supporting the people and places behind every pair.

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Six pairs of flip-flops lined up on sand next to a wooden log. The flip-flops are of different colors and patterns, with some being plain and others featuring vibrant, tropical designs.

Our Story

Good footwear,
made properly.

Souls is built on a simple idea. In New Zealand, Souls Footwear is led by a husband and wife team, responsible for bringing the brand to market and shaping its local direction.

From our roots through to manufacturing in Sri Lanka, we work with partners who prioritise safe working conditions and responsible practices, with a focus on quality, fairness and respect for people and the environment.

Our jandals are made using natural rubber and recyclable materials, with waste minimised through on-site recycling.

Alongside Souls, we offer Waves — a more relaxed, everyday take on jandals, designed with simplicity, comfort and versatility in mind. Waves are made using 100% natural rubber and are completely vegan.

Together, Souls and Waves provide different options under one standard — simple, considered, and made to last.

From the team at Souls Footwear NZ — we hope you enjoy wearing them as much as we do.

Silhouettes of four people running and playing in the ocean during sunset with boats in the background.

Shop Souls Comfort Massage

Six pairs of colorful flip-flops arranged on a white background, featuring solid colors, graphic designs, and patterns with unicorns and floral motifs.

Shop Souls Original Massage

Five pairs of colorful flip-flops arranged in a row on a white background.
Five pairs of colorful flip-flops arranged in a row on a white background.
Six pairs of colorful flip-flops arranged in a row, featuring various designs including solid teal, vibrant woman with sunglasses and tropical print, plain light pink, floral with a unicorn, and plain beige.

Shop Waves

Shop Souls Original Massage

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5 Stars

The most comfortable jandals I've ever owned. The massage footbed is genuinely incredible — I wear mine every single day.

2 days ago

Sarah M.

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5 Stars

Fast service, great fit! The natural rubber feels so premium. Picked up two pairs and couldn't be happier.

2 days ago

James K.

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5 Stars

Simple, well made, and they look great. Nothing flashy — exactly what you want from a jandal. Will be buying more.

2 days ago

Rachel T.

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5 Stars

Great quality shoes. For those who are serious about footwear and taking care of their feet. Absolutely worth it.

3 days ago

Angela L.

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5 Stars

Love these. Simple and narrow — fit perfectly. Will definitely be my go-to jandal from now on.

5 days ago

Marcus T.

What people say

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